Data Analytics
Twin2K: What the Data Shows
2,058 U.S. adults. Personality, cognition, wellbeing, and behavioral economics — all in one interactive dashboard built from the flattened Twin2K parquet dataset.
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Data Analytics
We Built the Most Sophisticated Personality Model We Could. A 3-Variable Linear Model Still Won.
Six models. Eighteen predictors. Every Big Five personality trait the Twin-2K-500 dataset could offer. Three independent methods converged on the same parsimonious answer — and it didn't need any of them.
AI & Technology
China's Precision Marketing Revolution: How AI Turned a Billion Users Into a Living Laboratory
Mainland China has bypassed traditional retail entirely — building the world's most advanced testing ground for AI-driven consumer behavior. What happens there won't stay there.
Data Analytics
From Invisible to Essential: The Rise of Lunar New Year in America
A tea shop owner in Kent told me nobody would buy traditional teaware. Two weeks later, I found gaiwans at Target. Using Census data and Google Trends, I built a dashboard to understand why — and discovered a demographic story major retailers read more carefully than small shops.